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The increasingly inaccurately-named blog of journalist and futurist Chris Taylor. Either the most sporadically brilliant amateur blog, the most brilliantly amateur sporadic blog, or the most amateur sporadic brilliance on the Web since 2001.


Oh My God, the RSS Feed Actually Works!

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Who are you?

I'm the newly-appointed Future editor at Business 2.0 and the former San Francisco correspondent for Time Magazine.

Wow, so does this mean everything you write reflects Time Inc's opinion? Or do you perhaps have some sort of standard disclaimer to the effect that it doesn't?

Naturally, the opinions contained in this blog are not those of my employers. In fact, some opinions may be the polar opposite of my employers. Some may be the same, for all I know. Hey, it's not like I ask my employers their opinions about everything in the news, okay? Let's just say that if this were a Venn diagram with one circle marked "my opinions" and the other one marked "my employers' opinions", there would doubtless be some overlap. But neither I nor my employers are able to pinpoint exactly where that overlap is.

What is this Daily Blah thing?

An experiment for a column I wrote about blogging back in December 2001. All these years later, I haven't been able to kick the habit.

Do you write any other blogs, by chance? Could that have something to do with the fact that Daily Blah isn't always Daily?

Yes -- the Future Boy blog for Business 2.0. And yes. If you want true, editorially-mandated daily coverage from me, that's probably the best place to look.

Mister, you talk funny. Are you one of them furrners?

Why yes I am, as it happens. I was born, raised and educated in Great Britain. I've been living in the U.S. since 1996 and identify as British.

I say, old chap, you forgot the "u" in "colour."

No I didn't. I may identify as British, but I am also an American journalist writing for an American audience about mostly American issues. These two different sides of me are a constant source of tension. Nevertheless, Daily Blah will adhere to American English grammar and spelling.





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Daily Blah for... Monday, May 23, 2005

Reality Solved, Simply ...
... was supposed to be the last sentence in this, my latest Your Time piece explaining a technology that you, dear Blah reader, probably know all about already. But I guess someone up the editorial chain of command didn't appreciate my alternate acronym. Here's the piece:

Let RSS Go Fetch
By CHRIS TAYLOR
If you're a regular reader of blogs, or indeed of any kind of news website, you've probably been frustrated from time to time by information overload: the blogosphere creates way too much material for any human being to comfortably digest. Plus, there's no way of knowing when your favorite sites are updated. Some of the best blog writers publish once a week or less, and who has time to keep visiting these sites in the hope of finding a fresh item?

But there's a solution to these problems, and it's simple. Actually, it's called Real Simple Syndication, or RSS. You start by downloading free software called a newsreader. For PC users, we recommend Bloglines bloglines.com) NewsGator newsgator.com or You yousoftware.com) which plug into Microsoft Outlook. If you're using Mac OS X, try NetNewsWire Lite ranchero.com/netnewswire/) Each of these has a pay version, generally about $30, with more features, but beginners won't need them.

Then head over to your favorite websites and subscribe to their RSS feeds by clicking on any button that says RSS or XML (the computer language RSS uses). Your newsreader does the rest, a sort of e-dog that fetches new headlines as soon as they're available. All this happens in a single window that looks like an e-mail program.

Depending on the source, RSS will deliver the entire text of the story to your newsreader, or just the first paragraph or just the headline. In any case, clicking on a headline will take you straight to the full story via your web browser. Almost every major newspaper and news website has an RSS feed these days. (The Los Angeles Times and Denver Post are probably the most significant exceptions, and that's because they are working on advertising-driven newsreader software.)

RSS allows you to play news editor and zero in on the information you really need, even as you expand the number of sites you sample. You can subscribe to just the parts of the Seattle Times, for example, that cover biotech and the Mariners. Or you can go even deeper: instead of looking through all the new apartment-rental ads on Craigslist, say, you can enter your price range and your preferred neighborhoods, and save that search result as an RSS feed. The appropriate listings pop up in your newsreader every day, just as if you'd hired a real estate agent to do the legwork.

RSS is so easy to use, you might be surprised by how much more productive you become. Before I installed RSS, I was perusing some 20 websites a day. Now the figure is more like 70--yet the information is so targeted, I'm getting more of what I really want. Instead of inefficiently searching, I never have to worry if I'm wasting my time. Problem solved, simply. •


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