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I say, old chap, you forgot the "u" in "colour."

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Chris Taylor


Daily Blah for... Sunday, February 12, 2006

Trusting the Court Jester With the Crown Jewels
There's a nicely measured, fairly comprehensive Time cover story on Google from old business hand Adi Ignatius. It doesn't tell me a single thing I don't know about the company and the guys, but it's not aimed at me. It's aimed squarely at the middle. The thinking is not especially deep, and it may not be clear to many whether the cover line -- Can We Trust Google With Our Secrets? -- has in fact been answered. There has been an increase in recent years in cover lines with question marks, and a concomitant decrease in the number of cover line questions that are answered in cover stories, pointing no fingers.

But Adi does capture the disarmingly childish quality of the boys and their grown-up that you feel in their presence, even as he's baffled by it. (I've seen this bafflement time and time again in my bicoastal days -- it's hard for New Yorkers to get the Silicon Valley ethic, to grasp that you can be a successful multibillionaire and care more about Lego than flashy Italian neckties, that your questing mind can think more about space elevators than how you're going to screw your competitors).

The overall effect is kind of sedative, kind of nicely soporific. Can We Trust Google With Our Secrets kind of morphs into the question: Can We Trust the Court Jester With The Crown Jewels? And the answer is: yeah, sure. Why not? He cares less for wealth than for our edification. He might do something magical with them. Let's see where he's going with this.


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